Swedish Summer Part 2!

Here are some more recent images from our trend Swedish Summer - I have divided the trend into two colour stories. Cream, chambray denim and coral/peach; hyper blue, white, mint green and rose pink. On the mannequins, high levels and in key focal sight lines I have tried to place best sellers and new lines.

Swedish Summer Window

We have just had the visuals delivered for our new window display - bold sunflowers which line the edge of the window and words which connote summer such as 'float away' and 'breezy'. I have chosen to dress the mannequins in key Swedish Summer product including the floral dungaree dress and floral pleated skirt. I have kept accessories simple using minimal jewellery and headwear and incorporated 70s elements including the black wedges. Hope this inspires the shoppers into buying their summer wardrobes!!

Swedish Summer

One of our new summer 11 trends, this collection is all about light, soft colours and floaty fabrics teamed with cutsie girly florals and 70s denim. Here are some images of the merchandised collection, including one of the high level busts I dressed. I have tried to pull out key pieces in focal sightlines, including the cream crochet blouse, wide leg jeans and floral pinafore dress. Really loving this trend, sure it will be a big hit!!

Graduation!

Here are my latest Topshop windows, promoting one of our new collections, entitled 'Graduation'. The collections plays on a preppy theme clashing colours such as tangerine and pink and floral motifs. I have used light knitwear to bring the outfits together and accessorised using necklaces, a belt and scarf.....bring on the summery weather!!