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Yes, so it's that time of year again and the Christmas windows are everywhere! This year Topshop has gone for a simple yet effective snow scheme which neatly dresses the window. To compliment this I have have dressed the mannequins in our Snow Queen trend. I have pulled a mixture of outfits together, something to appeal to older and younger consumers, both daytime and evening looks.
Using the floral peter pan collar shift dress as inspiration, I built looks around the key colours of this garment, including pink, cream, black and navy. I have also tried to use key pieces which represent the 'Outsiders' trend including the woven check trousers, knee high wool socks, tweed buckle front cardigan and tweed shorts (back mannequin). I have tried to create outfits which promote the trends development into a more dressed down, casual look.
I have dressed these mannequins in our new 70's inspired trend, entitled 'Abigail's Party'. Prints and embellishments are key to the look as is texture. Taking this into account, I have used the polka dot button down dress, lurex shrug and sparkle print vest creating a mixture of evening and day looks, which are aspirational yet still wearable.
Reacting to the cold weather that is now upon us, I have this week tried to refresh the mannequins in some of this seasons 'must-have' pieces for Autumn/Winter 10. These include the parka coat, aviator jacket, fur trapper hat and chunky knit cardigan. The colour story I have chosen is based around cream, pink and green, with black and navy used to add depth. I have also tried to use a range of garments including a jumper, cardigan, dress, trousers, jumpsuit, shirt, jacket etc to add interest and to appeal to a range of consumers. Lets hope for a good reaction to these looks - I'm personally in love with the aviator jacket and have some of the other items on my Christmas wish list!!
Oversized stationary was the theme at Gap in September, ready for the kids heading back to school. I think the visual impact here is really strong, with the use of bold colours and oversized props which is extremely eye-catching. Looks like school could be fun after all?!
Paul Smith's recent window display in Covent Garden immediately caught my eye and made me laugh. On reflection I wondered whether this fun display is about the brand trying to take consumers back to their childhood, perhaps when they were at their happiest, thus put them in the ideal shopping mood? I believe that this simple idea could prove extremely effective...
Gnomes seemed to be out in force across London in August, as I noticed them in many retailers windows. The pictures above are of River Island and Fred Perry's window displays. Not too sure what they are suppose to represent, but love the fun idea!
These photos are of the recent high levels I've created in our block denim department. I have used our wine colour cobweb jersey top and teamed it with our bleach denim jacket on one of the busts, on the other I have used one of our stripey t's with feather pendant. On the legs I have used denim hot pants matched with grey wool tights and tan and gold floral belt. Hopefully these are three inspiring looks showing interesting ways to wear Topshop denim!
Yes, so it's that time of year again and the Christmas windows are everywhere! This year Topshop has gone for a simple yet effective snow scheme which neatly dresses the window. To compliment this I have have dressed the mannequins in our Snow Queen trend. I have pulled a mixture of outfits together, something to appeal to older and younger consumers, both daytime and evening looks.
Using the floral peter pan collar shift dress as inspiration, I built looks around the key colours of this garment, including pink, cream, black and navy. I have also tried to use key pieces which represent the 'Outsiders' trend including the woven check trousers, knee high wool socks, tweed buckle front cardigan and tweed shorts (back mannequin). I have tried to create outfits which promote the trends development into a more dressed down, casual look.
I have dressed these mannequins in our new 70's inspired trend, entitled 'Abigail's Party'. Prints and embellishments are key to the look as is texture. Taking this into account, I have used the polka dot button down dress, lurex shrug and sparkle print vest creating a mixture of evening and day looks, which are aspirational yet still wearable.
In order to promote our Halloween products, last weekend I decided to dress our window mannequins in clothing which would compliment the merchandise. I chose our red pleated one shoulder tunic, appropriate to wear with red devil horns, black velvet leggings and sequin vest - perfect to wear with our cat mask and finally our black bustier flare jumpsuit, which could be worn with our black devil horns. Hopefully I gave some inspiration to those consumers looking to have a fashionable Halloween!
Reacting to the cold weather that is now upon us, I have this week tried to refresh the mannequins in some of this seasons 'must-have' pieces for Autumn/Winter 10. These include the parka coat, aviator jacket, fur trapper hat and chunky knit cardigan. The colour story I have chosen is based around cream, pink and green, with black and navy used to add depth. I have also tried to use a range of garments including a jumper, cardigan, dress, trousers, jumpsuit, shirt, jacket etc to add interest and to appeal to a range of consumers. Lets hope for a good reaction to these looks - I'm personally in love with the aviator jacket and have some of the other items on my Christmas wish list!!
Here are some pictures of the merchandising I did for another of Topshop's current trends, 'Dark Nouveau'. This trend is all about mixing glamour and grunge, sparkly details, tattoo prints and lots of leather! I tried to merchandise using key pieces in highly focal areas and spread the colours and prints evenly across the wall. I have also used accessories including lace tights and pink purses to pull the trend together!
These photos are of another of Topshop's key summer trends, 'Rough Diamond'. A 60's inspired trend, all about flirty lace and leopard print offset with bright red and denim! These images show the merchandising I did for the trend both in-store and for the window displays. I have tried to create wearable yet aspirational looks for our consumer, appealing to both younger girls and the more mature demographic.
In order to promote Marc Jacobs' new fragrange 'Bang', Harvey Nichols devoted a whole window scheme appealing to male consumers in September. The brands windows never fail to disappoint me, and this time there was no exception to the rule. From the masculine colour palette of black, white and silver, through to the stereotypical male elements including a car, hammer and nuts and bolts, these displays were really stunning and I'm sure will be key to the success of this product!
Oversized stationary was the theme at Gap in September, ready for the kids heading back to school. I think the visual impact here is really strong, with the use of bold colours and oversized props which is extremely eye-catching. Looks like school could be fun after all?!
Paul Smith's recent window display in Covent Garden immediately caught my eye and made me laugh. On reflection I wondered whether this fun display is about the brand trying to take consumers back to their childhood, perhaps when they were at their happiest, thus put them in the ideal shopping mood? I believe that this simple idea could prove extremely effective...
It seems retailers are still using words to communicate with the new 'smarter' consumer, who wants straight-talking brands who communicate with them in an honest manner.
Gnomes seemed to be out in force across London in August, as I noticed them in many retailers windows. The pictures above are of River Island and Fred Perry's window displays. Not too sure what they are suppose to represent, but love the fun idea!
