It seems retailers are still using words to communicate with the new 'smarter' consumer, who wants straight-talking brands who communicate with them in an honest manner.Selfridges recent window display on Oxford Street featured the words 'Obsess', 'Want', 'Crave' and 'Fixate', with a minimal amount of products highlighted behind. Perhaps Selfridges wish to show cash-strapped consumers which pieces are considered 'key' this season and which they should ultimately invest in. Using words as the window scheme is also a cost effective tool for retailers themselves and one which I'm sure you'll agree is actually very effective.
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